The Oscars, also known as the Academy Awards is a highly popular annual ceremony that awards excellence in cinema, held by the Academy of Motion Pictures Arts and Sciences. As popular as it is today, it wasn’t until 1953 that the ceremony was broadcasted on TV and brought to the mass.
In the present time, TV entertainment has implemented the boom of technological advances and social media to their marketing strategy, bringing the audience a more interactive experience through the use of social media channels and a new and improved Oscar App
Here’s how this popular ceremony is taking on digital tools to bring viewers closer to the event. If you didn’t have plans to watch the show, these new technological additions to the ceremony might inspire you to be part of the interactive experience
The Oscars App
This app is available for the iPhone, iPod touch and iPad. It allows you to access @TheAcademy and #Oscars social feed, original content, Oscar history and trailers from all the nominated films. The app also has an interactive ballot feature to predict winners and share favorite picks on Facebook.
Second-screens
The day of the show Oscar.com and Oscars App launches the “Backstage Pass” feature where users can view and tune into more than twenty live cameras placed all over the premises of the show, from the red carpet to backstage.
Social-media
Oscars.com has its own social media site called Oscar Buzz, it tracks and provides real-time visuals and comments from fans using #Oscars and #OscarBuzz. @TheAcademy has been tweeting and updating from all the related events from the nominations announcement to the luncheon and the Sci-Fi Tech Awards. Fans can tweet their own favorite #MovieMoments, as part of the Academy Award “Celebrate The Movies” campaign.
